Road Safety

City of Marlborough Teams with Urban SDK to Address Speeding

Marlborough joins a growing list of Bay State cities using Urban SDK for traffic safety.

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Marlborough joins a growing list of Bay State cities using Urban SDK for traffic safety.

Urban SDK Partners With Marlborough

Urban SDK is proud to announce a new partnership with the City of Marlborough, Massachusetts, as it works to address public speeding concerns and enhance traffic safety for its 41,000 residents.

Known as a hub of innovation and economic growth in Middlesex County, Marlborough now joins other forward-thinking Massachusetts municipalities like Lowell, Woburn, Foxborough, and Haverhill in leveraging Urban SDK’s state-of-the-art traffic management platform.

“We’re thrilled to welcome Marlborough to the growing family of Massachusetts cities using Urban SDK to improve traffic safety,” said Urban SDK's Nick DiTomaso. “Our platform provides data-driven insights to help cities like Marlborough combat speeding and create safer streets for residents and visitors alike.”

Tackling Public Speeding with Data-Driven Solutions

Urban SDK equips Marlborough with tools designed to deliver actionable insights, including:

  • Traffic Speed Data: Pinpoint speeding hotspots and evaluate the effectiveness of enforcement strategies
  • Traffic Volumes Monitoring: Understand traffic flow to better manage road congestion
  • Customized Traffic Calming Strategies: Implement targeted solutions to reduce speeding and improve safety

Supporting Safer Roads Across Massachusetts

Urban SDK’s presence in Massachusetts is expanding rapidly, with cities like Lowell, Woburn, Foxborough, and Haverhill already realizing the benefits of its advanced traffic management tools. Marlborough’s adoption further underscores the state’s commitment to using innovative solutions to enhance public safety.

“From Marlborough to Haverhill, Massachusetts cities are setting an example of how data can drive smarter decisions and safer streets,” added DiTomaso. “We’re proud to be a part of their efforts to make meaningful, data-driven improvements in traffic safety.”

Driving Impact for Marlborough’s Residents

Marlborough’s partnership with Urban SDK will not only help address current public speeding concerns but also lay the groundwork for a safer, more efficient traffic management system. By integrating Urban SDK’s technology, the city is taking proactive steps to ensure that its roadways meet the needs of its growing population.

About Urban SDK

Urban SDK empowers government agencies with advanced data and analytics tools to improve traffic safety, optimize enforcement, and enhance infrastructure planning. Trusted by cities nationwide, Urban SDK is a leader in data-driven solutions that drive safer and smarter communities.

For more information, visit www.urbansdk.com.

Media Contact

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

Urban SDK

For media inquiries, please contact:

jonathan.bass@urbansdk.com

TRAFFIC ENFORCEMENT FEATURES

80% of citizen complaints
are a perception problem

Urban SDK provides precise hourly speed data to evaluate complaints and deploy resources efficiently for the greatest impact to public safety.

Urban SDK provides precise hourly speed data to evaluate complaints and deploy resources efficiently for the greatest impact to public safety.

Target Speeding

Identify hot spots, validate  monthly speeding trends and monitor vulnerable areas like school zones.

Improve Safety

Crash and citations location information to compare speed trends month over month

Fast Response

Respond to citizen complaints sooner with address search and exportable reporting

Deploy Assets

Generate maps for traffic enforcement by time of day, location or division to deploy officers to known problem areas.

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