Battle Creek Partners with Urban SDK to Improve Road Safety

Officials will use Urban SDK to address speeding concerns in the community.

Urban SDK Partners With Battle Creek

Urban SDK is proud to announce its partnership with the City of Battle Creek, Michigan, to tackle public speeding concerns and improve overall traffic safety across the region. As one of Michigan’s most vibrant communities, Battle Creek is experiencing an increase in traffic volumes, prompting concerns about speeding and safety. With the help of Urban SDK’s advanced traffic management platform, the city will gain powerful insights into traffic data, identify high-risk areas, and take swift action to enhance road safety for its residents and visitors.

Battle Creek, with a population of approximately 51,000, is situated in the southwestern part of Michigan. Known for its rich history and local businesses, Battle Creek has seen a growth in both residential development and tourism, leading to increased traffic concerns. The city aims to use Urban SDK’s platform to analyze traffic speed data, identify hotspots, and improve enforcement strategies to ensure the safety of all road users.

"Battle Creek is committed to improving traffic safety, and we’re excited to partner with Urban SDK to address these concerns," said Eric Wingbermuehle, Urban SDK Representative. "With our platform, Battle Creek will be able to quickly identify areas with the highest speeds and make data-driven decisions to reduce risks and improve overall traffic management."

Empowering Battle Creek with Real-Time Traffic Data

Urban SDK’s platform provides Battle Creek with the tools it needs to:

• Analyze Traffic Speed Data: Quickly identify areas where speeding is a concern by evaluating data like the 85th percentile speed.
• Optimize Enforcement: Focus enforcement efforts on areas with the most pressing traffic safety issues, improving response times and reducing crashes.
• Identify Hotspots: Pinpoint high-risk areas in need of immediate attention to mitigate traffic-related accidents and improve safety for both drivers and pedestrians.

Enhancing Safety with Data-Driven Decisions

As traffic volumes grow, addressing public speeding concerns and identifying safety hotspots have become top priorities for Battle Creek. Urban SDK’s platform will help the city:

• Expedite Responses to Complaints: With faster access to traffic data, the city can address community complaints in real-time, reducing the current lag in response times.
• Track Traffic Volumes and Speeds: Gather and analyze traffic speed data to identify patterns and trends that will guide better decision-making.
• Promote Public Safety: Reduce accidents and improve road safety by focusing efforts on areas with the highest traffic risks.

Battle Creek Joins Growing List of Michigan Cities Using Urban SDK

Battle Creek joins Ypsilanti and other Michigan cities already using Urban SDK’s platform to enhance traffic safety and manage roadways more effectively. By adopting data-driven solutions, these cities are setting a new standard for smart traffic management across the state.

"We’re thrilled to add Battle Creek to our growing list of Michigan customers," said Wingbermuehle. "Their team recognizes the importance of using data to make informed, timely decisions about traffic safety, and we are excited to support their efforts."

About Urban SDK

Urban SDK provides cities with advanced data and analytics tools to improve traffic safety, manage roads effectively, and respond to community concerns. Trusted by municipalities across the country, Urban SDK is a leader in traffic management solutions, helping cities make smarter, data-backed decisions for safer, more efficient roadways.

For more information, visit www.urbansdk.com.

Media Contact

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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