Imperial County Adopts Urban SDK’s Traffic Management Platform

County officials plan to optimize road safety with data-driven efforts.

Urban SDK Partners With Imperial County

Urban SDK is excited to announce a new partnership with Imperial County, California, a region known for its expansive road network and diverse terrain. With a population of approximately 179,000 and over 2,550 miles of county-managed roads—including 1,170 paved miles and 1,380 unpaved miles—Imperial County is embracing Urban SDK’s traffic management platform to enhance roadway safety and efficiency.

This partnership marks a critical step for the county, as officials look to optimize traffic calming measures, streamline traffic enforcement strategies, and leverage advanced traffic speed and volume data for informed decision-making.

“Our collaboration with Imperial County highlights the transformative power of data in improving roadway safety,” said Urban SDK's Ross Loehr. “By using our platform to analyze traffic patterns and measure pre- and post-implementation outcomes, the county can target interventions where they’re needed most and achieve tangible safety benefits.”

Meeting the Challenges of a Vast Road Network

Imperial County faces unique challenges in managing its extensive road system, which spans both urban and rural areas.

With the adoption of Urban SDK’s traffic management platform, the county gains the ability to:

• Analyze Traffic Speed Data: Identify areas with speeding issues and assess the effectiveness of enforcement measures.
• Track Traffic Volumes: Monitor vehicle flow to prioritize maintenance and safety efforts.
• Visualize Crash Data: Pinpoint high-risk areas and implement data-driven safety interventions.
• Measure Impact: Evaluate the success of traffic calming and enforcement strategies through robust pre/post-implementation analysis.

A Growing California Presence

Imperial County joins a growing list of California municipalities leveraging Urban SDK’s innovative solutions. Across the state, cities and counties have utilized Urban SDK’s platform to reduce speeding, improve traffic enforcement, and ensure road safety for their communities.

“Imperial County’s proactive approach to road safety is commendable,” added Loehr. “We’re excited to support their efforts to create safer and more efficient travel for their residents, whether on paved or unpaved roads.”

Local Leaders Praise the Platform

Imperial County officials have already expressed optimism about Urban SDK’s potential to enhance their traffic management efforts. The platform's ability to deliver actionable insights is expected to play a pivotal role in helping the county address existing challenges and future needs.

About Urban SDK

Urban SDK empowers government agencies with advanced data and analytics tools to improve traffic safety, optimize enforcement, and enhance infrastructure planning. Trusted nationwide, Urban SDK is a leader in data-driven solutions that drive safer and smarter communities.

For more information, visit www.urbansdk.com.

Media Contact

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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