
Road Safety
City of McAllen, Texas Partners with Urban SDK to Address Speeding Concerns and Enhance Traffic Safety
The city will leverage Urban SDK to support Vision Zero initiatives
The city will leverage Urban SDK to support Vision Zero initiatives
Urban SDK Partners With McAllen
The City of McAllen, Texas, has partnered with Urban SDK, a leading provider of data analytics and traffic management solutions, to address public speeding complaints and enhance overall road safety. With a population of over 141,000, McAllen is focused on creating safer streets as part of its Vision Zero initiative, which aims to eliminate traffic fatalities and serious injuries.
Urban SDK’s innovative traffic management platform will enable the city to monitor traffic speed data, identify high-risk areas, and implement traffic calming measures. This partnership makes McAllen the 14th Texas city to adopt Urban SDK’s platform, joining other cities such as Dallas, Arlington, Irving, and Denton.
“We’re thrilled to partner with McAllen in their efforts to improve road safety and reduce speeding incidents," said Urban SDK's Ross Loehr. "With Urban SDK’s data-driven platform, the city will be empowered to make informed decisions, implement effective traffic enforcement measures, and work toward their Vision Zero goals.”
Addressing Traffic Safety Challenges
Located in the Rio Grande Valley, McAllen is a vibrant city known for its strong cultural heritage and economic growth. The city has made road safety a priority as part of its Vision Zero initiative, focusing on reducing traffic fatalities and serious injuries through data-driven strategies and community engagement.
As McAllen continues to grow, road safety has become a top priority. Increasing public complaints about speeding in neighborhoods and near schools have necessitated a more effective solution for addressing these issues.
Historically, the city has relied on traditional methods of data collection and manual traffic monitoring, which can lead to delays in identifying and responding to problem areas.
Through its partnership with Urban SDK, McAllen can now take a proactive approach to traffic management by leveraging traffic speed data and hotspot identification tools. The platform allows the city to:
- Monitor and analyze speeding trends in high-risk areas
- Validate public complaints using accurate, up-to-date data
- Implement targeted traffic calming measures, such as speed limit adjustments or enforcement actions
- Optimize traffic flow and reduce congestion while enhancing road safety
A Proactive Approach to Traffic Management
Urban SDK’s platform offers McAllen city officials a user-friendly interface and advanced analytics tools that integrate seamlessly with their existing infrastructure. The ability to track traffic volumes and visualize data allows for faster decision-making and more effective deployment of resources.
With this new system, the city will have the tools necessary to implement comprehensive traffic safety programs, monitor the impact of traffic enforcement, and adjust strategies based on the data collected. This partnership represents a significant step forward in McAllen's goal to reduce speeding, prevent accidents, and create safer streets for residents and visitors.
About Urban SDK
Urban SDK is a leading provider of data analytics and traffic management solutions that empower cities to make informed decisions on traffic safety, enforcement, and mobility. By offering validated traffic data and comprehensive analytics, Urban SDK helps municipalities create safer, smarter, and more efficient transportation systems.
For media inquiries, please contact:
Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

TRAFFIC ENFORCEMENT FEATURES
80% of citizen complaints
are a perception problem
Urban SDK provides precise hourly speed data to evaluate complaints and deploy resources efficiently for the greatest impact to public safety.
Urban SDK provides precise hourly speed data to evaluate complaints and deploy resources efficiently for the greatest impact to public safety.
Target Speeding
Identify hot spots, validate monthly speeding trends and monitor vulnerable areas like school zones.
Improve Safety
Crash and citations location information to compare speed trends month over month
Fast Response
Respond to citizen complaints sooner with address search and exportable reporting
Deploy Assets
Generate maps for traffic enforcement by time of day, location or division to deploy officers to known problem areas.
RESOURCES
Customer Success
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