Santa Cruz Expands Traffic Calming Efforts in Partnership With Urban SDK

Urban SDK has partnered with Santa Cruz as the city seeks to expand and measure traffic calming efforts.

Urban SDK Partners with Santa Cruz

The city of Santa Cruz, California began a traffic calming program in earnest during the fall of 2023. With a pilot program calling for input, officials are working to "create more people-friendly spaces that prioritize the needs and safety of all road users ... [and] create a more pleasant environment for everyone in the community."

Now the city has partnered with Urban SDK to measure the impact of the calming measures they will be implementing.

"We're very pleased to be working with the City, especially as our footprint in California continues to grow" said Urban SDK AVP of Revenue Micah Dickman. "With the traffic calming pilot getting off the ground, this is the perfect time for us to help officials showcase the great work they're doing for the community."

Urban SDK provides customers with traffic data on all local roads — including speeds, volume of the roadways, and travel delay metrics. Santa Cruz officials will use Urban SDK's traffic calming software to measure the impact of calming measures on areas of implementations, as well as tangential streets. This will deliver a holistic view of how the pilot program is affecting the greater community at large.

Santa Cruz joins Tulare County, the city of Bakersfield, and a handful of private organizations as California-based customers for Urban SDK.

About Urban SDK

Urban SDK provides State and Local Governments with a transportation system of record to monitor roadways and act more efficiently. Our software delivers speed and safety data on all local roadways, which helps officials quickly respond to public concerns, diagnose and prioritize at-risk roadways, measure the effectiveness of traffic calming initiatives, and then share their findings with citizens and councilmembers.

‍