Town of South Hadley Partners with Urban SDK to Enhance Traffic Safety

Officials will leverage Urban SDK's platform to tackle speeding issues.

Urban SDK Partners With South Hadley

The Town of South Hadley, Massachusetts, with a population of approximately 18,000, has signed up with Urban SDK to address public speeding complaints and improve overall traffic safety in the community.

South Hadley is the latest New England municipality to adopt Urban SDK’s powerful traffic management platform, joining Foxborough on the exact same day, marking a significant milestone in Urban SDK’s continued expansion into the region.

As public speeding complaints continue to rise across the nation, South Hadley is taking a proactive approach to managing road safety. By partnering with Urban SDK, the town will gain access to traffic speed data, empowering officials to make data-driven decisions and implement effective traffic calming measures.

Leveraging Data to Tackle Speeding Concerns

South Hadley faces the common challenges of managing traffic safety, especially when it comes to speeding. Urban SDK’s traffic management platform will equip local authorities with the tools to analyze speed patterns, validate public complaints, and identify areas where traffic enforcement is most needed.

Urban SDK's Mason Yost highlighted the importance of the partnership: “We’re excited to welcome South Hadley to the Urban SDK family. With our platform, the town can more efficiently address speeding complaints and improve road safety."

Improving Traffic Safety Through Enforcement and Calming Measures

Urban SDK’s platform provides South Hadley with the ability to analyze and monitor traffic speed data in near-real time, allowing officials to identify problem areas and plan appropriate traffic enforcement measures. With accurate and detailed information, the town can implement solutions like speed limit adjustments, speed cameras, and citations to reduce speeding and improve safety.

In addition to enforcement, the platform will help South Hadley take a proactive approach to traffic calming, such as introducing speed bumps, signage, or speed radar trailers in key areas. These data-driven decisions will help alleviate traffic-related concerns, especially in residential neighborhoods and school zones.

Expanding Urban SDK’s Reach in New England

South Hadley’s partnership with Urban SDK underscores the growing adoption of data-driven traffic management solutions across New England. Following Foxborough’s lead, South Hadley is now equipped to improve its traffic safety measures and reduce the number of speeding incidents on its roads. The collaboration marks another important step in Urban SDK’s goal to help municipalities across the region build safer, smarter communities.

"Urban SDK’s roadway data will enable the town to make informed decisions about traffic calming and enforcement, ultimately leading to safer streets for residents,” added Yost.

About Urban SDK

Urban SDK is a leading provider of traffic management and data analytics solutions that empower cities and towns to improve traffic safety, enforcement, and mobility. Through traffic data collection, advanced analytics, and actionable insights, Urban SDK helps municipalities make smarter, more efficient transportation decisions.

For media inquiries, please contact:

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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