Urban SDK Supports Castle Rock's Data-Driven Approach to Speed Management

The town partners with Urban SDK to enhance traffic management operations

Urban SDK Partners With Castle Rock

The Town of Castle Rock, Colorado, has selected Urban SDK’s traffic management platform to tackle public speeding concerns and improve traffic safety for its rapidly growing population of over 70,000 residents.

Urban SDK’s cutting-edge traffic speed data, traffic enforcement tools, and data analytics solutions will help Castle Rock's local officials respond to complaints more effectively and make informed decisions about traffic calming in areas with significant public concerns.

In response to Castle Rock’s shift from 60 traditional speed feedback signs to just 6 highly visible signs, Urban SDK’s data-driven platform will support the town’s streamlined approach to speed management.

And in conjunction with the town's complaint tracking software, Urban SDK will provide traffic speed data, helping to separate perception-based complaints from actionable insights.

This solution enables Castle Rock to address traffic safety concerns with precision while optimizing enforcement efforts to maximize public benefit.

Urban SDK's Ross Loehr expressed enthusiasm about the partnership: “We’re thrilled to support the Town of Castle Rock in their proactive approach to traffic safety. Our team is excited to help [their officials] to address residents' concerns more effectively and improve overall traffic safety."

Addressing Traffic Safety Challenges in Castle Rock

Castle Rock experiences a high volume of speeding complaints, with over 75% believed to stem from perception rather than actual speeding. The town utilizes complaint tracking software to log concerns, which are then reviewed monthly to help officials identify hotspots and areas that require additional monitoring or traffic calming measures. T

he integration of Urban SDK’s traffic management platform with will provide enhanced data to make these reviews more accurate and actionable.

Urban SDK’s traffic enforcement and traffic speed data tools offer Castle Rock the ability to:

• Access data on traffic volumes and speed trends
• Track changes in traffic volumes across neighborhoods
• Validate complaints to focus enforcement efforts where they’re most needed
• Streamline the review and decision-making process for implementing traffic calming measures

A Data-Driven Approach to Public Safety

With Urban SDK’s tools, Castle Rock can strengthen its monthly review process, making use of accurate data to make more precise decisions on traffic calming, whether through additional signage, traffic enforcement, or community education initiatives.

As Colorado cities such as Brighton and nearby Castle Pines already use Urban SDK’s platform to optimize traffic management, Castle Rock joins a growing network of 10+ communities relying on data for safer streets and improved response to resident feedback.

About Urban SDK

Urban SDK is a leading provider of traffic management and data analytics solutions. Our platform empowers communities to make informed decisions on traffic calming, enforcement, and speed tracking, enabling local governments to enhance traffic safety and address resident concerns effectively. Through near real-time data and advanced analytics, Urban SDK supports smarter, safer, and more efficient transportation systems.

Media Contact:

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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