Urban SDK Helps Rocky River Streamline Traffic Safety Efforts

Officials will leverage Urban SDK to address and validate public speeding concerns.

Urban SDK Partners With Rocky River

Urban SDK is proud to announce its partnership with the City of Rocky River, Ohio, as it takes a proactive approach to address public speeding concerns and enhance roadway safety. With a population of approximately 22,000 residents spread across 4.5 square miles, Rocky River is a vibrant and family-oriented community recognized for its outstanding school district and high quality of life. By leveraging Urban SDK’s traffic management platform, the city aims to better analyze traffic speed data and address resident concerns about speeding effectively and efficiently.

As Rocky River’s demographic profile shifts from predominantly older residents to families and younger professionals, the city has seen an increase in complaints about speeding. While data from portable radar units often reveals that average and 85th percentile speeds are near posted speed limits, community perception remains a significant challenge. Urban SDK’s platform will empower the city to identify roads with the highest 85th percentile speeds quickly, enabling targeted interventions and informed communication with residents.

"Rocky River is setting a great example by using data-driven approaches to balance actual traffic safety with public concerns," said Ross Loehr, Urban SDK Representative. "Our platform will help the city pinpoint issues, streamline analysis, and improve how they respond to resident feedback, creating safer roads for everyone."

Addressing Public Concerns with Data-Driven Insights

Urban SDK’s traffic management platform provides Rocky River with the tools to:

• Filter and Analyze Speed Data Efficiently: Quickly identify roads with high 85th percentile speeds for targeted enforcement or safety measures.
• Enhance Resident Communication: Provide accurate, data-backed insights to address concerns, particularly in cases where perception doesn’t align with reality.
• Support Family-Oriented Safety Initiatives: With a growing population of families, the platform ensures that school zones and residential areas are monitored effectively.

Balancing Perception and Reality in Traffic Management

While most speeding complaints stem from perception rather than data, Rocky River is committed to taking every concern seriously. Urban SDK’s platform will enable city officials to:

• Pinpoint outliers, such as drivers significantly exceeding the speed limit.
• Prioritize areas for intervention, ensuring resources are used efficiently.
• Provide data to reassure residents about the city’s commitment to safety.

Joining Other Ohio Communities in Embracing Smart Traffic Solutions

Rocky River joins a growing list of Ohio municipalities, like Canton and nearby Cleveland Heights, using Urban SDK to enhance traffic safety and management. The platform’s flexibility and advanced analytics have made it a trusted tool for cities across the state.

"The partnership with Urban SDK represents an important step forward for Rocky River," said Loehr. "By combining advanced technology with a focus on resident needs, the city is enhancing both safety and trust within the community."

About Urban SDK

Urban SDK empowers government agencies with advanced data and analytics tools to improve traffic safety, optimize enforcement, and enhance infrastructure planning. Trusted by cities and municipalities across the United States, Urban SDK is a leader in data-driven solutions that drive safer and smarter communities.

For more information, visit www.urbansdk.com.

Media Contact

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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