Town of Addison, Texas, Partners with Urban SDK to Implement Advanced Traffic Calming Measures

Town officials build on region's success with data-driven safety initiatives.

Urban SDK Partners With Town of Addison

The Town of Addison, Texas, with a population of approximately 16,000, has partnered with Urban SDK, a leading traffic management platform, to enhance its traffic calming initiatives and conduct comprehensive traffic studies.

Located just north of Dallas, Addison is known for its bustling business districts and vibrant community events, making traffic safety a top priority for both residents and visitors.

As the town experiences growing traffic volumes due to its proximity to major urban centers, the need for traffic speed data and effective traffic management solutions has become more critical. Addison's collaboration with Urban SDK will empower the town to make data-driven decisions for its traffic calming programs, improve traffic enforcement, and address public concerns about speeding.

Seeing the success we've had in the region with organizations like Farmers Branch, it's very exciting to support the Town of Addison as they create safer streets for residents and visitors alike," said Urban SDK's Ross Loehr. "We look forward to helping officials reduce speeding, improve traffic safety, and streamline the town’s traffic studies.”

Addressing Traffic Safety and Calming Concerns

Addison is a dynamic community that sees high levels of commuter and visitor traffic, thanks to its thriving business and entertainment sectors. With the town’s small population facing the challenges of high traffic volumes, traffic safety has become a critical issue, particularly in residential and pedestrian-heavy areas.

The partnership with Urban SDK will enable Addison to leverage cutting-edge technology for better traffic management, including:

• Monitoring traffic speeds to identify high-risk areas and evaluate the need for traffic calming measures, such as speed bumps, signage, or road design changes
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• Conducting traffic enforcement studies to determine the most effective ways to reduce speeding and enhance safety
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• Utilizing validated traffic data to identify patterns in congestion and address public complaints about unsafe driving behaviors
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• Implementing traffic calming measures based on comprehensive data analysis to ensure they are targeted in the areas with the highest safety risks

Traffic Management Platform for a Growing Community

Urban SDK’s traffic management platform provides Addison with access to traffic speed data, allowing the town’s traffic engineers to make faster, more informed decisions. With Urban SDK, Addison will be able to track changes in traffic volumes over time, assess the impact of newly implemented traffic calming measures, and ensure that resources are allocated to the areas with the greatest need.

Addison joins a growing list of Texas municipalities using Urban SDK’s platform to improve traffic safety, including McAllen, Lakeway, and Denton. This partnership marks another step forward in ensuring safer streets and improved mobility for Texas communities.

Urban SDK’s platform also helps the town streamline its traffic studies, allowing for quicker data analysis and more efficient reporting. This will be especially useful as Addison continues to grow and experience increased traffic from surrounding areas.

About Urban SDK

Urban SDK is a leading provider of data analytics and traffic management solutions, empowering cities and municipalities to make informed decisions on traffic safety, enforcement, and mobility. With traffic data analytics, comprehensive analytics, and actionable insights, Urban SDK helps communities implement smarter, safer, and more efficient transportation systems.

For media inquiries, please contact:

Jonathan Bass
Director of Marketing
Urban SDK
jonathan.bass@urbansdk.com

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